Why Did You Start A Clothing Company?
“Why did you start a clothing company?”
This is one of the most common questions that we’ve received in the past four months since we began working on the concepts and inspiration behind Abrantie & Signora.
The true answer is that I’m not exactly sure what prompted me to start this company, but I felt an urge to start a movement to help others and spread a more positive message and I couldn’t think of a better way to do this, than through clothes. After one courageous group text in early January, and a few excited responses from the guys, we were on our way. I’m very aware of the statistics that say that the majority of clothing lines fail within the first four years or that 8 out of every 10 businesses fail. However, the belief in our product is genuine and I really believe that we can build a clothing brand that people will buy into, be proud of, and resonate with its’ message.
I’m extremely excited to start this process, and if things go as planned it will be interesting to look back at this post to see the progress.
Here we go.
— Kojo Sarfo.